Global 500 companies with average life expectancy is only 40 years, the Chinese SMEs to escape the "Seven Year Itch," reflects that the initial stage of market economy and enterprise development environment, switching does not match the requirements of enterprise strangling fierce "Died," "disease" after another. In theory, companies follow to produce a flow - the smooth transition of the reproduction of the logic chain, until the "end" of the ideal state, in reality, more and more difficult to swing a reality. The reason, on the one hand, with the global economy, businesses with market changes faster and faster; the other hand, many see the enterprise in order to humble, conventional leads, also markets the process of switching constantly adjust and mutation to occur, as the growth of human physiological and psychological needs of synchronous development as simple as Destructive Enthusiasm, Yihuo conservative, it will lead to corporate "life shortened."
First, the "evergreen" in the recipe?
Enterprise is a series of organic combination of production factors. When the companies to better use than the competition to complete these elements of a work, the company will have some competitive advantages, competitive enterprise is the effective use of the real factors of production capacity. The form of an extremely diverse competitiveness, such as: the master has some important technology patents and technical aspects of competitiveness, from the excellent experience in marketing and efficient distribution network formed by the market competitiveness of marketing, and so on. Core competence is the long-term stable business foundation for competitive advantage is to the skills, assets and operation mechanism of organic self-organizing capacity of the enterprise integration, enterprise internal management of the implementation of strategies and the results of external trade strategy. A competitive edge to become a core competence:
First, users need to have sufficient value, that is fundamental to provide users with the benefits or effectiveness.
Second, the core competitiveness should have unique, if the enterprise expertise can be easily imitated by competitors, or through efforts to quickly build, it is difficult for enterprises to provide a lasting competitive advantage. Unique expertise and persistence in large part by the foundation on which it is determined. Those within the organizational system of the enterprise as a whole, the establishment of the learning experience in the system based on expertise, than based on individual patent or a good manager or technical backbone on the basis of expertise, with more unique.
Third, the core competitiveness should be of scalability, should be able to open a wide range of products for the enterprise market to provide support to the business range of products or services have a role in promoting competitiveness. Have a strong core competitiveness, means that companies rely on core competence in participating in the best product on the market have the right to choose. If companies do not get the core competitiveness of leadership, have been shut out of more than just a product market, but losing a series of market and business opportunities.
Core competence of the continuing construction, more is dependent on the accumulation of experience and knowledge leader, not just a result of re-invention of a great leap forward. Therefore, it is difficult, "compression" or "surprise", even if the products become shorter and shorter, the core competitiveness of the construction still take years or even longer.
This regard, so that competition is difficult to imitate, and thus has strong persistence and entry barriers;
On the other hand, the key to building competitiveness as an investment risk and more than business resources and patience to pursue this area of clear senior management can promote the interests go beyond sectoral limitations, more from their overall strategy and consider the perspectives to grasp the future market needs, and early into their core competitiveness of the construction. Core competence in the building behind the competition of enterprises, often very difficult to catch up.
In the process, the application of information technology have a direct impact on the survival and development of enterprises. The successful application of information systems to become the leading enterprise in the erection of a wall and catch up with, will not realize that all this enterprise is far from the block in the back. Also made in the information age, information technology applications and the successful application of information technology management has become a powerful business tool to enhance core competitiveness, as the company "evergreen" an important factor, do play an important role in enterprise development.
Construction Enterprise Management Information Technology has not only computer applications in business management, it is more a condensation of the leading companies have long experience and accumulated knowledge, wisdom and leadership of international best management practices. Management Information technology has become a corporate business strategy an important part of decision-making, Yu enterprise strategic and operational needs of 鍙戝睍, closely combine Yunzuo strategy for enterprises to produce, market, marketing strategy, product development strategy, financial management strategies Yiji human resources strategy provide strong support for such information, more companies offer the basis of the development strategy and decision-making tools.
Needs to be emphasized is that in today's economic times, companies have not only reflects the value of physical assets and financial assets, but includes physical assets, financial assets, and customer assets, employees and suppliers of assets and organizational assets, including five assets. Thus, the enterprise information and analysis not only to understand the needs of business entities and financial, must be more comprehensive understanding of enterprise customers, employees, suppliers, and the entire supply chain and ecosystem needs.
Business needs of enterprises in all aspects involving the information system is varied. Enterprise information is an important task is through comprehensive analysis of internal and external needs, and establish the current and future development for enterprise information system architecture, the business needs of existing and construction of different information systems into a unified framework to achieve integration integration integration goals. As a manufacturing enterprise, general business information systems needs, including: financial, distribution, manufacturing and human resources management, communication with customers, sales and channel management, links with suppliers, and logistics management, enterprise and knowledge of office automation management, in-depth analysis of data mining and decision support. Finally be able to use well the means to integrate e-commerce implementation. In the construction business the way through the information bus, application networking technology as the enterprise information architecture and e-commerce will be the integration of various information system applications integrate data and information to achieve interoperability and sharing, and using enterprise information portal provided internal and external users personalized information interface.
Information systems success in the enterprise application can also bring real benefits for the enterprise, not only depends on the system's technical and business suitability, more importantly, whether the enterprise business processes can be closely integrated with information systems , from corporate strategy, management mechanism, business processes, performance appraisal and staff quality and corporate culture, to effectively change and integration.
Therefore, relying on management information systems to promote and support the business processes of "automation" and "Information Integration", enables enterprises to conduct business more efficient real-time operation. To provide effective and fast performance evaluation data of the business sector in areas such as performance assessment. These indicators of the strategic goals and business again and the process target, identify gaps corresponding to further improve the management or adjustment strategy, the company to success.
Second, corporate transformation Yantai Wanhua caused the "evergreen" Deep Thoughts
"Production creates demand" of the law of corporate life are welcome wake-up call times the excess, the external market environment of the switch pairs of the traditional business cycle of the challenges, business has been a classic in our past, "nurturing, growth, maturity and decline of the "four stages of life theory that eclipsed. At the same time, business system environment, reflect on their own core competence, but also will encounter a new phase of history - is to seize the product development of the hill continue to enhance the management level and means and ability to always half a beat faster than the competition, or change the concept of rules of the game from the creative staff, as competition "gatekeeper" role? These problems have become a business from the "middle age" to "known fate" had to step in Hom. Otherwise, the result of passively waiting for the excess can only be "sucker" melt in their hands, many years of painstaking efforts burned overnight.
From a single variable to see its rising trend of decline in amplitude are instantly on the enterprise "birthday" produced indeed affect the body's role, called corporate "net worth of his life"; the same time, a section of "small life" constitute the affect the company's comprehensive "injunction."
If you step on quasi-market Huanbu business beat, the indicators up the stairs, you live longer; the other hand, once behind bars, the decline is not far off. Moreover, traditional industries related to the greater firm size, the more a single product, the more intensive production, the competition more fierce. Often when I look back, he died but in the dim light.
Throughout history, when it comes before the economic cycle Dikaigaozou are all embarked on the vitality of enterprises, innovation and constant change breeds good time, until all enterprise system, and gradually put in place mechanisms and regulations are constantly promote macro-economic aspirations to a new high just around the corner. Furthermore, in reality, the coexistence of microscopic chaos and confusion of a macro-micro and macro rationality disorder go hand in hand for a micro-macro straighten drive, are the three stages of the evolution of economic patterns. As the "hot water in the frog," died on the environment is not sensitive to snatch the most vicious of the Kitty Hawk ultimate survival of the fittest in charge sky laws, Livestock, as indicated by the enterprise If understand the situation, a clear understanding on the chest and a positive trend response, the tree of life may be evergreen. Otherwise, the reform is likely to only become a stepping stone, too the world by storm and eventually vanished. According to the present scenario analysis that the reason China's economy is still in the micro-macro order to switch to the occasion, with the improved market environment, corporate nature "Birthday" will also be gradually extended.
2.1, enterprise reform is an inevitable trend
Yantai Wanhua Polyurethane Co., Ltd. (hereinafter referred to Yantai Wanhua) is mainly engaged in polyurethane and additives, isocyanate (MDI) and derivative product development, production, sales, is currently the only country with MDI production technology and equipment companies is the world's sixth MDI advanced manufacturing technology manufacturer of intellectual property rights. Isocyanate oligopoly market competition in the state of the world's major MDI manufacturers BAYER, Huntsman ICI, BASF, DOW Chemical, Mitsui NPU, Yantai Wanhua MDI production technology as complex, demanding process equipment, advanced production technology essentially the hands of several multinational companies, as the only industrialized production factory - Yantai Wanhua embarked on the path of independent development, and gradually mastered the art of MDI manufacturing technology, making China the following Germany, Britain, America and Japan after the fifth MDI manufacturing countries have to break the technological monopoly of transnational corporations, China's industrial development isocyanate had a profound significance.
In today's business environment around the world, the trend of globalization, under the influence of popular e-commerce, threats and opportunities are at the endless expansion. Enterprises are faced with increasing competition, and enterprises need to rapidly changing business models to adapt to changes in the environment. In the past, business success tips in the superiority of its tangible assets, such as advanced production equipment, or capital adequacy. Now, more companies are using their network of relationships with customers, brands, goodwill and other intangible assets as the most powerful tool in the face of competition, we can see that the importance of corporate transformation.
Urgency for change, for Yantai Wanhua addition to changes in the international environment, seize the opportunity, companies have to face the "WTO" impact. Chinese enterprises, especially state-owned enterprises, including Yantai Wanhua change left over for historical reasons, the operation is extremely weak base, the lack of more effective management and operation mechanism, more or less reflected in the following areas, and for Yantai Wanhua is, there are different levels of performance:
Need for effective implementation of the strategic orientation: the vision of industry enterprises and their own understanding of positioning, the lack of more detailed implementation procedures and effective means of achieving, in the execution and monitoring of the management of the lack of strong support system (such as: effective organization, management, business processes, management information technology), can not be a more effective organization and resources needed to establish the future of competition and competitiveness;
Non-matrix organization: organizational structure can not be a more effective implementation of the strategy with the company, it is difficult to effectively integrate and upgrade resources;
There is no scientific business process: the lack of horizontal links between business effectiveness, lack of information-sharing mechanism can not effectively create value for the enterprise;
Incentive mechanism is not clear: is subject to the performance evaluation system to enhance incentives to the growth of organizations and people behind the development of enterprises;
Low-level information technology: information systems lag behind, with less use of information technology, it is difficult to provide up to enterprise decision support;
Lower working capital: lack of mature businesses of funds and investment management skills, can not be efficient utilization of capital;
Therefore, the enterprise transformation for enterprises, it is particularly urgent and important.
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